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PRODUCT CASE STUDY:

Cool new screen fabric from Wilson

Wilson Fabrics has launched a PVC free screen fabric offering energy saving properties without compromising on style.

The result of around five years’ development, the fabric, trademarked Cool Blind,, is in now stock, confirms Wilson marketing manager Jennifer Donnelly.

“Cool Blind is a unique Australian made PVC Free screen fabric designed to meet the energy saving requirements of modern, environmentally responsible building design, while still remaining stylish for any home or office.”

Cool Blind is available in seven colours, from ebony through to white.

Its construction creates a surface temperature that remains on average 26 per cent cooler than PVC screens* in direct sunlight; reducing heat transfer into rooms.

The fabric is:

  • PVC free – More environmentally friendly ingredients and processes.
  • Australian made.
  • Maintains privacy while letting visible light through.
  • Treated with StainProtect fabric treatment, making it easy to clean.
  • Offers the same visual benefits as a PVC screen with reduced radiant heat transfer from the sunlight into the room.
  • Reduced need for cooling, reducing the cost of air conditioning.
  • Excellent glare control, especially in darker colours.
  • Available in a range of colours including a crisp white.
  • FR Tested to AS1530 Part 2 & Part 3.
  • Ideal for domestic and commercial use.

“Offering a PVC free alternative to the screen fabrics currently on the market was important to us as PVC fabrics can emit phthalates while hanging in the home, which have been classified as a ‘probable human carcinogen’ according to EcoSpecifier,” said Donnelly. “The manufacturing process for PVC fabrics is also ‘dirty’ as toxic and carcinogenic components are required for manufacture. PVC is also difficult to recycle and incineration causes issues as PVC releases organochlorines including dioxin during combustion, which are classified as carcinogenic compounds.”

Donnelly confirmed the company had taken an unusual approach to marketing the benefits of the fabric.

“We have displays for each of our showrooms that replicate the test for Cool Blind devised and conducted by RMIT so that customers can see first-hand the temperature difference between our Cool Blind Fabric and standard PVC screens.”

“The display consists of a cube that contains a 250W heat source, with Cool Blind fabric and a standard PVC fabric placed side by side for comparison. Not only can you physically feel the difference with your bare hand, but we also have IR temperature readers included in the display, which clearly illustrate the surface temperature difference of the two fabrics; on average our Cool Blind fabric is around 26% cooler.”

As the display is not portable, Wilson Fabrics has also produced a video explaining the features and benefits of Cool Blind Fabric, which can be viewed via YouTube or the Cool Blind website; www.coolblind.com.au

“This video can be easily shown on customers’ iPads or computers both in the customers’ home and also in a retail setting,” said Donnelly. “Customers are welcome to link their websites to this video to explain the range and we can also offer a version on CD or memory stick.”

*When tested as per test set up by RMIT:

Window Size 100cm x 50cm (39.4in x 19.7in).Sample size 50cm x 50cm (19.7in x 19.7in), Light Source 2 x 500W, Distance from Light Source to Fabric: 100cm (39,4in), Testing Side: Room Side.

www.wilsonfabrics.com.au